Logical Plans Of Online Fashion Demystified

In contrast, Wal-Mart Stores Inc. posted another quarter of higher customer traffic and same-store sales as its efforts to merge its online services with its vast number of stores have clicked. Back in 2015, Wal-Mart had warned that stepped-up investments in stores and in its employees would hurt profits. But those investments eventually paid off as Wal-Mart has been able to revive traffic and sales at its stores, and its reemphasis on low prices has also helped to attract shoppers. "Target is trying to cater to both ends the lower-middle class with everyday low prices and upper middle-income with more fashion-oriented merchandise," said Ken Perkins, president of research firm Retail Metrics LLC. "I think they are coming out swinging in terms of what they need to do, but they have a tough road ahead. Amazon and Wal-Mart are very formidable competitors." Target plans to open more than 100 small-format stores in cities near college campuses. It currently has 32 of these stores, which are tailored

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to their communities and post twice the sales productivity as larger stores. Remodeling elsewhere will mean re-organizing products that go together, such as putting swimsuits, beach hats and sunglasses near each other. The company also announced the launch

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or relaunch of a dozen homegrown brands, hoping to add $10 billion in sales in the next two years. It noted that its Cat & Jack children's clothing brand is on track to generate $1 billion in sales in its first year.

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