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I wear my own clothes because I truly like them!” And that’s exactly what endears ARCADE to its fans – how wearable and flattering their items are for the regular Singaporean – even if you don’t have the proportions of a super model. From Side Project For Extra Money To Full-Time Career But what you see is actually a rebranding of an older blogshop started by Poh in her university days in 2006. Known as Little Red Heels, Poh, who was studying at the National University of Singapore (NUS) as a Communications and New Media undergraduate then, started the blogshop with a simple purpose – for her to earn extra pocket money. “We were on the Livejournal platform then, hence the term ‘blogshops’.” Then, Poh reveals that blogshops weren’t as widespread as they are now – when clothes can be bought from either standalone labels or marketplaces like Qoo10. “When Little Red Heels started in 2006, you could count the number of players with two hands. It was either you shop on eBay (old players) or Livejournal (the hippies).” To stand out and also carve a niche, Little Red Heels “differentiated ourselves by infusing our quirks into the designs and our presentation – basically whatever comes to mind, from crazy cut outs to using a projector to create a photoshoot backdrop”. But what started as a side-project soon turned into Poh’s full-time gig, as she realised that her initial career ambition to be an event organiser wasn’t working out as well as she thought it would. “When I realised [the blogshop] was such a great creative outlet and I could make real money from it, the rest is history. Like they say, when passion and money meet.” It was only when Collin Goh (32), her husband and co-founder, came on board that a brand overhaul took place, and it was renamed to ARCADE. A graduate of Singapore Management University with a double major in Marketing and Finance, Goh left his position as an account executive in Ogilvy and Mather after 6 months after he too “saw an opportunity [via the shop] to marry his passion in fashion and marketing”.
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I admit that I love browsing from the comfort of my own bed, but there's something to be said for actually going to a store, speaking to people with similar tastes and penchants for shopping. Fortunately, with Frenzy — Shopify's new app for iOS — you get all of the convenience of online shopping, plus the opportunity to interact with other users in person. This new app from Toronto-based eCommerce platform Shopify is intended to provide shoppers with trendy flash sales that also help you meet others with your same fashion interests. Frenzy works by allowing retailers to host flash sales on the app. To purchase items from each sale, users must go to a specific location, called a Dropzone. Here, you can shop the online sale surrounded by others looking to get their hands on the deal. Don't Miss: Shopping for a New Couch? Amazon Wants You to See It in Your Home (While You're Still in the Store) Frenzy's most recent flash sale was in Los Angeles. Users flocked to the Dropzone — Elysian Park — for the online sale, hoping to be one of the lucky few to purchase a hoodie from the popular brand Anti Social Social Club . Like all of the app's other sales, users could not pick up the apparel on-site.
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